DIRECTOR, PRODUCT CREATIVE

META PRODUCT CREATIVE

Build the team capable of weaving expression and individuality into the product itself — themes, AR effects, avatars, and stickers, from PRD to smoke test to global rollout. More ways to say something a message can’t.

CREATIVE DIRECTOR

UNITED THERAPEUTICS UNISPHERE

Give the largest net-zero commercial building in the United States a personality and a voice. A 40-foot kinetic light sculpture renders the Unisphere’s energy use in real time; a 120-foot interactive visualization lets people dig into the details; sculptures and supergraphics carry it through the rest of the building — all of it permanent.

DIRECTOR, PRODUCT CREATIVE

MESSENGER PRODUCT REBRAND

Find the essence of a product used by a billion people. Then build the visual identity to carry it everywhere — icon, glyph, and illustration system. The foundation every brand touchpoint after was built on.

CREATIVE DIRECTOR

GOOGLE DEEP CITY

Turn Google’s data into something you can walk into. Three rooms inside their New York headquarters where voice and movement render live into spaces that are never the same twice. An FWA-winning permanent installation.

DIRECTOR, PRODUCT CREATIVE

MESSENGER SOCIAL DOCUMENTARIES

Prove what a messaging app is actually good for. At a billion users the number stops describing anything — so drop the universal and get specific. Two documentaries, no script, no boasts, just real stories. Over a million views.

CREATIVE DIRECTOR

SAELO BRAND CREATION

A premium med spa inspired by Seoul, built from the ground up in San Francisco. Name, identity, photography, signage, space, and site — one brand, carried through everything a client touches. Booked solid since opening.